Kenniscentrum Ondernemen en Innoveren header

HZ Centre for Entrepreneurship and Innovation

HZ Centre for Entrepreneurship and Innovation researches issues surrounding sustainable innovations and entrepreneurship on behalf of SMEs, interest groups, governments, residents and education.

The centre helps these target groups find answers to socio-social challenges. These challenges come in all shapes and forms an can be conflicting in some cases, due to different interests. "We provide insight, create new perspectives and realise projects," coordinator Ageeth van Maldegem says.

The centre focuses on improved customer insights, always aims to make an impact with its research and focuses on knowledge that allows you to develop product and business models.

Behaviour of organisations

The researchers have a good picture of the behaviour of organisations and know what does and does not work when it comes to innovation and entrepreneurship. The centre summarises its findings in clear reports for and about entrepreneurs. The knowledge gained is easy to deploy and is used, for example, in the business network and incubator Dockwize. Whenever possible, the researchers work together with students.

Deep customer insight

Researcher and manager Ageeth van Maldegem holds a PhD from Cranfield University in the UK. She studied how organisations in small and medium-sized enterprises (SMEs) create and use deep customer insight in innovation projects.

The results of the doctoral research are reflected in concrete manuals and applied in study programmes at HZ. The research can be read here.