Ageeth van Maldegem

Ageeth van Maldegem

Ageeth van Maldegem is lector New Business Models and teaches Value-Based Innovation at the HZ.

She completed her Master Marketing at Maastricht University and has been actively involved in the marketing aspects of new products and services for twenty years. She has been affiliated with HZ University of Applied Sciences since 2007.
She received her PhD from Cranfield University with a study on how SME organizations can achieve improved customer insight and thus increase their innovation success. The results of the PhD research are reflected in concrete manuals and applied in training programs at HZ.
Ageeth continues to work with experts at the university in England.



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