Dr. Kalina Mikolajczak-Degrauwe is coordinator and senior researcher at the Research Group Healthy Region. Besides research activities she works as a psychologist in her own psychological practice. With the background in psychology (Master of Arts, 2009) and marketing and consumer behaviour (PhD in Applied Economical Sciences), her main interests lie in factors influencing human behaviour in different contexts. Previously affiliated with various universities as a lecturer or guest professor (Free University of Brussels, Ghent University, University of Antwerp and Breda University of Applied Sciences), to ultimately opt for practice-oriented research, as part of the Research Group Healthy Region. Fascinated by the psychic and physical potential of human beings, in her research work she focuses on projects empowering and stimulating people to healthy lifestyle.