What solutions are there to reduce the shortage on the labour market? The HZ Research Centre for Coastal Tourism and the Excellence and Innovation in Education group, among others, will be studying this question in the near future. On Tuesday, they received a contribution from the province for their research.

The knowledge centre will receive €49,300 for a project aimed at improving the image and appeal of Zeeland's hospitality sector among (potential) employees and students. Together with entrepreneurs, Scalda and Toeristisch Ondernemend Zeeland (Zeeland Tourism Enterprise), they will work on a Zeeland Employer Promise. This will set out the requirements that businesses in Zeeland must fulfil in order to develop sustainable entrepreneurship and a future-proof hospitality sector. The pledge must help establish the employer as a strong brand, someone that people want to work for: Employer Branding. Eventually, the knowledge partners want to develop a hospitality knowledge platform. This will provide entrepreneurs with tools on how to use the promise and Employer Branding.

Patrick van Schaik's Excellence and Innovation in Education chair will receive EUR 29,700. Together with Elevantio and Dalton school Kameleon-De Tweemaster, the research group is investigating the use of pedagogues as teachers. This would be good for the quality of education and would help to reduce staff shortages.

The subsidies for the human capital market are part of the Zeeland in Stroomversnelling scheme. Besides the HZ studies, three projects of other parties received a subsidy.