Minor: Business Analytics

Data is of great importance to businesses and organisations. Data provides knowledge and insight, which is indispensable information for organisations facing a big decision or a complex problem. The minor Business Analytics Part 1, teaches you how to collect, analyse and visualise data. You can use this expertise in every conceivable sector. As a business analyst, you will always make an essential contribution with your analyses and advice. The minor in Business Analytics consists of Part 1 and Part 2.

Part 1

In Business Analytics Part 1, you will learn coding and programming. You do this using Python, one of the best-known programming languages. You go through the online programming lessons on the platform DataCamp. You can do this at your own pace and at times that are convenient to you. You learn how to tackle your data project using the CRISP-DM step-by-step plan. All your knowledge will eventually come together in your final assignment: a business case. This could be about the best material properties for a product of a technical company, or about the best care for new-born babies in a hospital. For the case study, you produce a clear, well-substantiated CRISP-DM report.

Part 2

In Business Analytics Part 2, you put your knowledge of coding and programming from Part 1 into practice. Together with your client, in this case your employer, you formulate the question your report should answer. For your project, you again go through the CRISP-DM step-by-step plan. To collect data, you look for sources within your own company. You bring the analyses and your recommendations together in a data report. You will also have the opportunity to create a dashboard, allowing your organisation to make data-driven decisions. You make use of Microsoft Power BI.

Structure of the minor Business Analytics

Part 1

During the minor, the lecturer gives four online inspiration sessions on the possibilities of DataCamp. The lecturer is also your coach to bounce ideas around with during your self-study. As a follow-up to Business Analytics Part 1, there is Business Analytics Part 2, in which you work on an existing question from the company or organisation where you work, according to the CRISP-DM method.

With the minor Business Analytics Part 1, depending on the assignment you work on, you will contribute to these Sustainable Development Goals, for example:

  • SDG 3: Improve healthcare by analysing health data, predicting disease and identifying risk factors.
  • SDG 5: Contribute to gender equality by analysing data on women's labour market participation and the gender pay gap.
  • SDG 11: Contribute to sustainable cities and communities by analysing data on traffic flows, air quality and energy consumption.
Part 2

During the minor, there are three online sessions in which you and your fellow students can share your experiences. You will present your plans, report on your progress and conclude with a final presentation. The tutor is there for you to exchanges ideas about your assignment.

With the minor Business Analytics Part 2, depending on the assignment you work on, you will contribute to these Sustainable Development Goals, for example:

  • SDG 5: Contribute to gender equality by analysing data on women's labour market participation and the gender pay gap.
  • SDG 11: Contribute to sustainable cities and communities by analysing data on traffic flows, air quality and energy consumption.
  • SDG 13: Contribute to climate action by analysing data on greenhouse gas emissions, monitoring global warming and forecasting natural disasters.

With this minor, you will learn the following:

  • You know what ways there are to collect or obtain data.
  • You know what tools and methods are needed for data analysis.
  • You can set up and implement a data analysis approach.
  • You can visualise data in an attractive and compelling way.

This is what your week looks like:

Part 1
  • Four online inspiration sessions on Mondays from 7pm to 8pm.
  • Self-study in DataCamp (block 1).
  • Working independently on your assignment and portfolio (block 2).
Part 2
  • Three online exchange sessions on Mondays from 7pm to 8pm.
  • Working independently on your assignment and portfolio.

There is no required literature for this minor.

The following test applies to this minor:

  • Portfolio Part 1 (100%). You create a portfolio containing your DataCamp certificate, the CRISP-DM report of your assignment, plus your reflection on what you have learned.
  • Portfolio Part 2 (100%). You create a portfolio that includes the CRISP-DM report of your assignment, the dashboard you developed, plus your presentation.

Practical information

This minor is open to students from all part-time programmes at all universities of applied sciences. The minor is of particular interest to Business Administration and Finance & Control students.

Business Analytics consists of 2 parts. It is possible to take part 1 of the minor and then graduate. The admission requirement of part 2 is successful completion of part 1.

The minor is taught in Dutch, unless many English-speaking students enrol. In that case, the minor will be taught in English.

Semester 2

The minor runs from 5 February 2024 to 5 July 2024.

Apply from 15 September 2023 to 1 December 2023.

Semester 1

The minor runs from September 2024 to January/February 2025.

Sign up will be possible from March 2024.

Are you an HZ student? Then you can apply on this page. Do you study at another university of applied sciences? Then you can apply via Kies op Maat.

Ralph van der Wekke

Lecturer minor Business Analytics

Questions about this minor?

Do you have any questions? Or would you like to discuss whether this minor suits you? Feel free to contact Ralph van der Wekke, lecturer minor Business Analytics.

Mail Ralph

Register for this minor

HZ student

Are you studying at HZ and would you like to register for this minor? You can do so by registering for both the minor and for the tests.

Student from another Dutch university of applied sciences or student from our international partner universities

Are you studying at another Dutch university of applied sciences and would you like to take this minor at HZ? Then register via Kies op Maat.

If you have been selected by your home university to study one or two semesters at the HZ, you may start your application by registering through our online application procedure.

Minor Day

A minor is something you don't choose lightly. After all, it is your chance to deepen or broaden your expertise within your study programme. The Minor Day offers you the opportunity to make a well-considered choice. On thursday 8 February 2024, you will be introduced to all HZ minors. Whether you study at HZ or at another university of applied sciences, you are more than welcome to attend. The registration procedure will follow.

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