International Student Company

In the second semester of their second year, IB students start and operate a Student company. Within the subject “Research & Innovation”, students explore the market and pitch their ideas on a Dragon’s Den competition. Teams get formed around the winners’ solutions providing the highest value and companies get launched. Afterwards, the teams need to raise capital to fund their company. Students also focus on Marketing & Sales to position their brand within the market. The company gets closed at the end of the 6 months of operation.

The Student company experience stimulates the entrepreneurial mindset and provides a hands-on experience on how companies operate. Thanks to the diversity within the class, intercultural awareness is being developed, as well. Another highly valued skill that students acquire is pitching to clients in order to attract clients and investors and generate sales and investments. Student company provides a deep understanding of business models and revenue streams, which is extremely useful within corporate settings.

Examples from previous years

More information?

Would you like more information about this project or the study program International Business? View our study choice activities at hz.nl/events and register for one of the activities.